“Good design uses only what is necessary to be the best.”
“好的设计就是把需要做的做到最好。”
------------- Gordon Bruce
高登•布鲁斯
“Good design generates added value.”
“好的设计创造附加价值。”
------------- Prof.Dr.Peter Zec
Initiator of the red dot design award
德国红点设计奖主席彼得•扎克
品牌进化论描绘了一个优胜劣汰的品牌世界：形象鲜明的品牌淘汰形象模糊的品牌，价值高的品牌淘汰价值低的品牌，无形资产丰厚的品牌淘汰无形资产单薄的品牌。品牌进化论亦记叙了一个品牌的
塑造过程、从树立品牌形象到深化品牌价值，再到丰满品牌资产。
“所有广告都应该有助于建立一个复杂的象征符号，即品牌形象。”
------------- 大卫•奥格威
Brand survival of the fittest theory of evolution paints a brand world: the image of a distinct brand image blurred out the brand,high value brand Eliminate low-value brand,intangible assets, intangible assets lucrative brand out weaker brands. Brand also chronicles the evolution of the shape of a brand,a brand image to deepen the brand value,to the fullness brand equity.
“Every advertisement must contribute to the complex symbol which is the brand image.”
------------- David•Aogewe
“品牌的产生源于对顾客心理学与思想的理解，顾客才是品牌的真正所有者。”
“Production of the brand stems from the understanding of customer psychology and ideology, the customer is the true owner of the brand.”
------------- 品牌大师博比卡尔博士（Dr.Bobby Calder）
